Isaac has helped our company create an affordable platform tailored to our small business needs. We highly recommend Lucid Haus!
San German Transportation
Isaac has completely transformed the way my practice operates. He streamlined my client portal migration, built out communication templates, and set up secure, HIPAA-compliant workflows that make things easier for both me and my clients. His ability to balance tech, strategy, and care has freed me up to focus on the work I love — actually supporting my clients — while knowing the business side is handled with clarity and precision.
Ashleigh Jackson Therapy & Wellness Services
Working with Lucid Haus was one of the best decisions I made for my business. Isaac guided me through every step—branding, design, and strategy—and his ongoing support helped me turn my ideas into reality. Thanks to his expertise and dedication, I was able to launch my candle company with clarity, confidence, and a strong foundation.
The Candle Bar Cafe
Structure. Systems. Soul.
Your business deserves more than duct-taped fixes and scattered tools. At Lucid Haus, we help you streamline messy processes, integrate your tech into one powerful ecosystem, and inspire clarity that lets your ideas take flight. It’s not just about working smarter—it’s about building systems that actually fit you
Streamline
No more duct-taped systems or 40-tab days. We build workflows that actually work for how you think. Whether you're neurodivergent, scaling fast, or just tired of doing it all manually—your business deserves structure that feels like freedom.
We bring your tech stack together—so your systems talk to each other and stop talking over you. From ClickUp to SmartSheet, Shopify to Squarespace, we sync your tools into one beautiful, functional ecosystem.
Integrate
Your ideas are powerful. But they need form to take flight. We help you clarify your brand voice, map your goals, and build systems that amplify—not dilute—your originality.
Inspire
Lucid Haus specializes in consulting that empowers you to focus on what you truly cherish, letting go of distractions that hold you back. Each project we undertake is tailored to unlock your potential and spark inspiration. Explore our recent projects to learn how we can facilitate your journey towards a more gratifying and productive life.
Innovate
Hi, I’m Isaac Herrera — founder of Lucid Haus and your favorite systems strategist, clarity coach, and reality check (with love).
After more than a decade working in tech and learning & development, I’ve seen firsthand how structured, intentional systems are the backbone of successful startups. From enterprise SaaS platforms to high-growth teams, the companies that thrive aren’t always the ones with the best ideas — they’re the ones with the best execution.
I started Lucid Haus because I knew those same principles could empower small businesses, solo founders, and creative entrepreneurs — especially those often overlooked by traditional consulting firms. My mission is to bring big-business strategy and soulful structure to the dreamers, the doers, and the visionaries who want to build something real.
At Lucid Haus, we don’t do bloated strategies or lifeless templates. We listen, we build, and we simplify — with systems that reflect you and work with you.
Whether you're launching a new brand, untangling your digital tools, or just trying to get out of the day-to-day chaos, I’m here to help you turn the fog into a clear, sustainable flow.
Let’s organize your brilliance. Make it intentional. Make it real.